For the latest Superdrug commercial, we ventured over to the ever-wonderful Mount Pleasant Studios, creating a high-premium look for their exclusive ‘B’ skin-care & beauty range.
Using a gigantic robotic arm, or Milo rig as it’s officially titled, we were able to manoeuvre around the product’s city-scape-style set-up, and create the effective rotation move which reveals the ‘B’ logo . Extreme close-ups of the range were all captured in camera using an Alexa with a periscope lens, allowing us to shoot in and around the ‘B’ logo.
Together with the Hey Human creatives’ Neil Matthews & Peter Liffen, Sweet Images did a cracking job in post production – creating a stylised and edgy edit with a fashionista finish.
