Back in 1999, VTVd ventured to South Africa and included not one Elvis, but eight, in a sunny location based shoot for the Hyundai Accent commercial ‘Great Buys of Our Time’. We’ve pulled a few location stills out of the dusty photo box (literally) to share and reminisce, as it’s not everyday you see eight Elvises (Elvii?!) shake their stuff around a giant guitar fountain monument is it? Or is it?

They may have been on a break in these shots- but that doesn’t seem to stop ‘gold Elvis’ from busting out the moves between takes. Thanks to the folks at youtube we’re able to share the ad too, but be warned, 90’s music & 4:3 framing will make you feel old for up to 30seconds…

Using a gigantic robotic arm, or Milo rig as it’s officially titled, we were able to manoeuvre around the product’s city-scape-style set-up, and create the effective rotation move which reveals the ‘B’ logo . Extreme close-ups of the range were all captured in camera using an Alexa with a periscope lens, allowing us to shoot in and around the ‘B’ logo.

 

Together with the Hey Human creatives’ Neil Matthews & Peter Liffen, Sweet Images did a cracking job in post production – creating a stylised and edgy edit with a fashionista finish.